The return of the Apple MacBook fragrance

02 February, 2018

The return of the Apple MacBook fragrance

Artists Gavin Bell, Jarrah de Kuiper & Simon McGlinn (Greatest Hits) have returned to Melbourne to showcase their work "Untitled" at Neon Parc as part of the Charm School exhibition. First debuted in Melbourne 2012, the work is the replicated scent of a brand new MacBook Pro being unboxed for the first time diffused through Air Aroma's Aroslim diffuser.

After travelling Tokyo, Paris and New York, the work has gained significant global interest sparked by the public's obsession with new technological advancements. Greatest Hits describe the work as "an attempt to encapsulate the idea of "newness", and archive the essence of that fleeting moment." After 6 years and without much change to the design, form of function of Apple's Macbook Pro, Melbournians can re-live the MacBook fragrance in a moment of desire which is both nostalgic and static.

To develop the fragrance, a new Apple Macbook Pro was delivered to our perfumers in France who opened it for the first time, experiencing all the unique aromas and textures. Unwrapping the slightly static cellophane reveals a sweet, crinkly translucent plastic scent. A wave of dry, warm, papery aromas radiate from the painted cardboard and ink of the box. A bitter sweetness from glue adhesives and ambery undertones of rubber clash give way to the cold and clean metallic scents of the aluminium Macbook itself.

To experience the scent for yourself, you can visit the exhibition from today until the end of April. When is it on? February 2nd - April 24th 2018 Charm School Exhibition Neon Parc (Brunswick) 15 Tinning Street, Brunswick 3056 Melbourne, Victoria

For details about the exhibition please visit the Neon Parc website. For more information on the artistic collaboration group visit the Greatest Hits website.

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