The Melbourne Spring Racing Carnival Never Smelt Better

24 November, 2014

The Melbourne Spring Racing Carnival Never Smelt Better

One of Melbourne’s biggest events of the year, the Melbourne Spring Racing Carnival at Flemington Racecourse, provided their prestigious and high profile guest with an added dimension this year. The luxurious and opulent surroundings were further enhanced by the addition of scent, which proved a huge success in adding to the high-end feel of the environment.

The Birdcage is the premium marquee enclosure at Flemington Racecourse and is where a limited selection of race sponsors, VRC full members, celebrities, entrepreneurs and the ‘crème de le crème’ celebrate and watch the Melbourne Cup from. It is an exclusive party, and definitely not easy to get an invite!

A fresh and vibrant Spring style fragrance was created by Air Aroma to match the extravagant environment of The Birdcage at Flemington. Style, sophistication and elegance were interpreted through the use of bergamot, cardamom and fresh pineapple top notes, combined with middle notes of jasmine, rose and nutmeg, finishing with notes of green tree, amber and musk.

If you’re interested in adding scent to your next event, contact us today to discuss your options.