Spring is in the air at Melbourne Spring Fashion Week

28 August, 2016

Spring is in the air at Melbourne Spring Fashion Week

Melbourne spring fashion week celebrates its 22nd year of showcasing emerging designers, established designers, Australian retailers and new season styles.

The Melbourne Spring Fashion Week Hub at City Square on the corner of Swanston Street and Collins Street has been recreated into a spring-themed fashion sanctuary. Here you can expect a range of interactive brand experiences, creative and fun workshops and runways.

To enhance the Spring feeling of MSFW, Air Aroma has created a Spring inspired fragrance which fills the fashion Hub with notes of green grass, rose, hyacinth, lily of the valley and hay.Creating a fresh uplifting environment, reminiscent of the first day of spring as you, step into the fashion Hub for an immersive experience.

The MSFW Hub is the place to be for fashion lovers, offering lunchtime and twilight runways. Get inspired by fashion with many of runways such as David Jones, Huxbaby, Puma and Peter Jackson. Treat yourself to a touch of Italy with a taste of Gelato Messina, get snapped with a Vespa or get your complete look at MECCA beauty wonderland station. If you would like to get involved in this Spring experience head to City Square ‘The Hub’ to embrace our city’s fashion from 26 August 2016 to 2 September 2016. Find out more at MSFW.