Sensory experience at Schweppes Flemington Fling Bar

01 November, 2016

Sensory experience at Schweppes Flemington Fling Bar

Discover Melbourne’s spring racing carnival, the biggest event of the year. Racegoers gather every year to Flemington Racecourse, flaunting their stylish outfits forming the sophistication and elegance that the spring carnival brings.

To celebrate the carnival in style the Flemington Fling bar is the place to be. This year Schweppes have paired with Air Aroma to turn their marquee into a unique multi-sensory experience. The high profile celebrities, race sponsors and VRC members are just a few of the people you may see around this years Melbourne Cup.

Schweppes will provide their guests with an experience to remember, bringing together the best aspects of food, drink and design to create an unforgettable marquee. Using scent to enhance the experience, each race day begins with the rich flavours of citrus together with a zesty burst and a fresh and watery note, creates a delicious fragrance for the Schweppes Indian Tonic Water. This is a unique blend inspired by the natural flavours and tropical plantations of the drink. The second half of the race days are scented with a warm blend of citrus and ginger and a small hit of aromatic spices creating a scent that is rich and bold, inspired by the unique taste of the Schweppes Dry Ginger Ale.

Both fragrances have an immersive experience that represents the Schweppes flavours bringing 'Schweppervescence’ to life. The Schweppes marquee will be entertaining its guests throughout the Melbourne Carnival including, Derby Day, Emirates Melbourne Cup Day, Crown Oaks Day and Emirates Stakes Day.

If you’re interested in creating a signature fragrance to enhance your next event, contact us today to discuss.