In the modern world, entire industries exist in emphasis on the importance of scents. Perfume houses around the world market their products as the latest and greatest to entice consumers, and foods or home products are enhanced with aroma molecule.
While every person has their own innate genetically influenced scent, much like a fingerprint, people are drawn to purchasing perfumes and fragranced products for various aesthetic reasons. Many people select a fragrance in hopes to increase their magnetism, attractiveness and general air of beauty – a trait inherited from our ancestors to attract potential mates. In more recent years, people have started wearing scents as a form of self-expression and individuality. Much like one’s sense of fashion, a scent can hint to one’s personality and can aid in memorability.
In industries other than just the perfume industry, scent can be used in order to create brand recognition or to induce a certain mood in their consumers. Pleasant scents are often added to products in order to make people feel good when using them and influence them to continuing purchasing that product. Certain scented products, such as those used for aromatherapy, have even been found to have health benefits like reducing stress in users. Signature scents for brands help customers remember a brand and their experience in a way that really connects with people emotionally. A scented space helps elevate the design and overall impression of a space, adding an important design element that really helps complete the overall mood. If interested in scenting your space, creating scent products like candles and room sprays, designing a scent, or more, contact Air Aroma today.