Air Aroma at Mercedes Benz Fashion week 2016

21 May, 2016

Air Aroma at Mercedes Benz Fashion week 2016

Fashion fever has taken over Sydney with Mercedes-Benz Fashion Week Australia 2016 unveiling the Resort 17 collections from the nation’s most sought after designers.

As part of our global involvement with Mercedes-Benz Fashion Week, Air Aroma collaborated with prominent Australian women’s fashion labels; Karla Špetić and Manning Cartell, creating a unique signature fragrance for each brand, providing a highly memorable extra sensory experience to each runway.

Self-titled Australian-Croatian label Karla Špetić, offers a unique perspective on women’s fashion, focusing on a feminine, refined and clean aesthetic. Each collection tells a new story, drawing inspiration from the designer’s personal and life experiences. The latest Resort 17 collection draws on Karla’s childhood experiences in coastal city Dubrovnik, shaping the clothing and the MBFWA runway show around her nostalgic memories. Air Aroma collaborated with Karla Špetić to convey the important emotional influences of the Resort 17 collection, allowing the audience to enter Karla’s cherished memories of home. Briefed with descriptive visuals such as summer sunshine, pebbled beaches, chirping crickets and fragrant wafts of wild lavender, Air Aroma formulated a specific lavender essential oil blend to achieve these feelings. Hosted at Carriageworks, the runway featured a simple backdrop, soft lighting pouring onto the catwalk of blonde paneled wood, a blacked out audience, and the subtle scent of hand-picked lavender. The beautifully feminine collection showcased a colour palette of cream, lavender, and black, with signature mesh texture detailing and graphic images. Nodding to the integral inspiration, the use of lavender is evident with use of colour, hand drawn prints and graphic images featured on tops and skirts. The relaxing and soft scent of lavender essential oil filled the runway, further enhancing hero of the collection and creating an intimate and memorable experience for on-lookers.

Founded by Australian sister trio, Manning Cartell is a leading force in the women’s fashion industry, offering glamourous designs with exquisite detail, rich colours, high impact prints and luxurious fabrics. The Manning Cartell aesthetic plays on strength and beauty, gaining a famed following from modern women globally. Air Aroma has partnered with the notable Australian fashion house, Manning Cartell to develop a unique signature fragrance evocative of their brand identity, translating a passion for craftsmanship, visual richness, and unexpected details into a bespoke luxury fragrance. Inspired by the integral core of the brand, the Manning Cartell signature scent combined influences from the boutique interiors, brand colours, and target audience. The result, a thought provoking and sophisticated fragrance tailored to the Manning Cartell woman. Dancing between spice and seduction, the scent opens with warm leather nuances of coral saffron threads, leading to the dark, earthy spice of patchouli wood. Layers of soft white suede add a rich, velvety-smooth musk, complementing the deep, smoky sweetness of sandalwood. The Manning Cartell signature fragrance debuted at MBFWA for the exclusive Diaphanous Resort 17 collection show which was hosted at a spectacular outdoor setting underneath the world renowned Sydney Harbour Bridge. Gentle plumes of the spicy signature fragrance enhanced collection’s colour palette of burnt orange, ruby red, crisp white and soft denim blues, which popped against the sunny backdrop of the Sydney Opera House. By incorporating the use of signature scent, the star studded guest list was treated to a highly multisensory fashion experience, creating a unique and memorable atmosphere.