A magical runway show for emerging designer Leo & Lin at MBFWA 2018

Emerging Australian fashion label Leo & Lin create a powerful multi-sensory experience at their solo debut runway at MBFWA 2018 with the additional of a bespoke aroma wafting throughout the iconic Carriageworks catwalk.

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A magical runway show for emerging designer Leo & Lin at MBFWA 2018

The return of the Apple MacBook fragrance

Artists Gavin Bell, Jarrah de Kuiper & Simon McGlinn (Greatest Hits) have returned to Melbourne to showcase their work "Untitled" at Neon Parc as part of the Charm School exhibition. First debuted in Melbourne 2012, the work is the replicated...

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The return of the Apple MacBook fragrance

Air Aroma designs Swedish inspired scent for Volvo

The automotive industry is facing a time of unprecedented change brought on by the rise of ride-sharing services, innovative technological improvements and an imminent shift towards driverless cars. These changes have transformed the century old...

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Air Aroma designs Swedish inspired scent for Volvo

Le Grand Musee du Parfum

Our sense of smell is one of the most important ways in which we connect with the world around us, it is the sense most closely linked with memory and is also highly emotive with fragrances being able to convey a vast array of emotions and feelings....

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Le Grand Musee du Parfum

Sensory experience at Schweppes Flemington Fling Bar

Discover Melbourne’s spring racing carnival, the biggest event of the year. Racegoers gather every year to Flemington Racecourse, flaunting their stylish outfits forming the sophistication and elegance that the spring carnival brings.

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Sensory experience at Schweppes Flemington Fling Bar

Spring is in the air at Melbourne Spring Fashion Week

Melbourne spring fashion week celebrates its 22nd year of showcasing emerging designers, established designers, Australian retailers and new season styles.

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Spring is in the air at Melbourne Spring Fashion Week